Are you a strategic, results-driven marketing leader with a passion for conservation? The National Trust of Australia Queensland (NTAQ) is looking for a Head of Marketing to take the reins of our marketing strategy across our iconic sites, including Currumbin Wildlife Sanctuary & Astra Lumina night show, and turning campaigns and storytelling into admissions, memberships, and meaningful engagement.
About National Trust Queensland & the Currumbin Wildlife Sanctuary
Voted one of the Gold Coast’s most popular tourist destinations, Currumbin Wildlife Sanctuary is a queensland Tourism Award Hall of Fame winner, and the crown jewel of NTAQ properties. As one of Queensland’s earliest nature-based tourist destinations, the Sanctuary embodies everything the NTAQ represents: conserving and advancing our natural and cultural heritage for future generations.
This is an exciting time to join our organisation, following a successful brand refresh and digital transformation. we’re amplifying our marketing efforts to support new precincts, attractions, and conservation initiatives, delivering both visitor engagement and financial growth. To help drive us forward, we are on the lookout for a strategic and results-driven Head of Marketing to lead campaigns that convert awareness into admissions, donations, and engagement, while growing our dedicated marketing team.
Reporting to the Head of Business Development & Partnerships, this role will lead integrated marketing campaigns across NTAQ, including Currumbin Wildlife Sanctuary, Astra Lumina, and Currumbin Wildlife Hospital, driving visitation, membership growth, philanthropic initiatives and digital engagement across attractions, retail, events, and fundraising channels.
About the Role
As our experienced and highly skilled, Head of Marketing you will lead the strategy and implementation of our marketing strategy. As our Head of Marketing, you will:
- Lead the strategy and execution of marketing campaigns across traditional and digital channels, designed to drive visitation, membership acquisition and retention, repeat engagement and revenue.
- Champion the digital guest experience, overseeing content, user journeys, and conversion across web, CRM, and social platforms.
- Execute Media and PR strategies generating value and enhanced brand reputation.
- Partner with internal teams including Fundraising, Sales, Events and others to develop compelling campaigns that connect our conservation mission with measurable commercial outcomes.
- Lead new product and experience launches for the Sanctuary.
- Manage, mentor, and inspire a high-performing marketing team, fostering creativity, collaboration, and accountability.
- Build strong relationships with internal stakeholders, external partners, and media outlets to amplify campaigns and generate measurable outcomes.
- Drive the development of commercially effective marketing initiatives and partnerships that convert into sales, admissions, and donations.
- Oversee brand consistency, licensing, and high-quality visitor experiences across multiple sites and precincts.
- Use data, analytics, and reporting to optimise marketing campaigns and influence senior leadership decision-making.
- Play a critical role in shaping the marketing approach for new precincts, attractions, and conservation projects.
About You
You bring a proven track record in ROI-focused marketing with strong leadership experience in tourism, hospitality, cultural, or visitor-focused organisations. You thrive on translating campaigns into measurable results, and you’re as comfortable developing strategy as you are rolling up your sleeves to deliver.
Key attributes:
- Experience leading marketing strategies across diverse brands and channels, with a focus on driving conversion and revenue.
- Strong commercial mindset and able to develop initiatives that resonate with audiences and deliver measurable outcomes.
- Ability to identify and integrate emerging technologies to drive revenue is valued.
- Proficiency in budgeting and forecasting is essential.
- Strong understanding of digital engagement, UX, and data-driven marketing.
- Proven ability to lead and mentor teams, manage external agencies, and collaborate with operational, sales, and fundraising teams.
- Hands-on experience with marketing automation, CRM tools, website platforms, and performance analytics.
- Experience in marketing production (creative studio) management is important.
- Superior communication and stakeholder engagement skills.
- Experience in the Not-for-profit sector is an advantage.
- Knowledge of tourism and visitor experience is advantageous and passionate about conservation.
- Marketing, Commerce, or Business qualifications highly regarded.
- Be prepared to work in an outdoor environment, in all weather, in a role that requires substantial walking in a workplace that has native wildlife such as birds and reptiles.
What we can offer
Just as our charter is to protect, conserve, and celebrate the Environmental, Built and Cultural heritage of our State and we also are committed to ensuring our Team Members are protected, taken care of, and of course celebrated! We offer current and future team members:
- Benchmarked Salary
- On Site Parking
- Tertiary Education Partners for access to recognised Qualifications.
- NTAQ Team Member Card offering unlimited entry to Currumbin Wildlife Sanctuary and other SEQ sites and generous retail & food & beverage discounts.
- Currumbin Wildlife Sanctuary Family & Friends Passes.
